As GoDaddy was growing in our earlier years, after our very first Super Bowl commercial, I became known as the "idea girl" whenever we needed to  grow revenue, or figure out a different way to get through to our customers.

 

It usually comes down to making our processes as simple as possible.  If it's intuitive for them to complete the goal, our customers will follow-through.  I'm happy rolling up my sleeves & digging in to figure it out, because I love watching ideas turn into dollars!