Channel Fusion

Director of Digital Marketing

January 2020 - Current

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• Develop and grow the 7 employees on my team to help them become who they're meant to be​​

• Increased NET Revenue 88% since hire date

• Increased NET Margins 49% since hire date

• In first 4 months ran a highly successful blitz to sign on $700k in new revenue from Michelin tire dealers (during lockdown with a team who had never worked remote before.)

• Developed a digital marketing program for Michelin that brought as much as 120% lift in new tire unit sales for dealers

  • No agency had ever analyzed sales data to tie online efforts to instore sales for Michelin before​

  • Took this a step further by developing a concept to tie online efforts to in-store purchase, completely closing the ROI loop. (Never before done in our industry)

• Lead a team who consistently focuses on improving CTR, & reducing CPC on SEM campaigns that perform well above industry standards for all industries we reach for our clients

• Lead a team who boasts a 3.9% engagement rate on Facebook, and 11.75% on LinkedIn across our entire book of business

• Helped our new product manager to productize the services we offer into a SAAS platform, and open a new sales funnel for our agency

• Volunteered for developing a new employee onboarding initiative to improve our new employee experience while also improving the experience for remote employees since the world changed from COVID.​

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MobileDemand

Director of Marketing

February 2019 - December 2019

• Lead our agile marketing team

• Maintained and optimized website UX

• Optimized management of  Google Adwords spend

• Drove new product launches

• Reviewed and drove implementation of new shopping cart tool and marketing automation software

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HH Ventures

Director of Marketing

February 2017 - January 2019

 

• Lead and managed our agile marketing team

• Created an end-to-end digital marketing experience from scratch for our Lifeline business unit (enTouch Wireless)

• Drove a complete redesign of the Ready Wireless website

• Integrated & connected our Marketing Cloud instance with
  our Salesforce CRM to create an automated nurturing
  campaign for our fleet website leads

• Managed contractors to oversee Adwords campaigns for 2
  of our business units

• Managed Agency to oversee digital advertising efforts for
  enTouch Wireless, our Lifeline business

• Created a digital UX for a new “phone steal” initiative for
  enTouch, with a 100% social media ad campaign. 

• Consulted on digital marketing efforts for MVNO customer
  with wireless offering in an extremely competitive market

• Created a UX for new product offering for PERS devices
  for same MVNO customer

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Transamerica

Consumer Marketing

​April 2016 - February 2017

 

• Worked on a team of 4 as we transitioned from a “paper” customer experience to a digital one

• Analyzed existing digital assets & made recommendations for moving forward, direct to consumer

• Collaborated with a group of cross-functional employees in an innovation lab to deliver a model for engaging with our customers in a digital way that’s never been done.

• Worked on a biz dev lead sharing project with Quicken Loans

• Part of a special team focused on building an innovative Employer Experience for our new platform

  

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Marketing Manager

​December 2014-April 2016

 

• Managed & lead a team of 4 marketing professionals for 12 diverse distribution groups we served.

• Collaborated with sales leaders on ways to drive sales through more focused Marketing efforts

• Drove my team to produce new online content that optimized customer experience and improved response

• Drove regular reporting on email newsletters to create a baseline on results to measure future optimizations against

• Organized the team by implementing agile processes into our marketing workflows,

• Aligned projects with team members’ biggest strengths & built team members up with regular positive feedback

• Wrote Marketing plan, developed creative concept for, & wrote all copy for our new LIAM campaign last year 

  • Also developed & lead presentation for training the field on using our new campaign materials

  • Initial launch saw a 215% increase in materials ordered

• Regularly wrote content when the team was overloaded & we still needed to push something through

 

 

GoDaddy

Website Marketing Manager & Product Owner

April 2013 - Dec 2014

 

• Managed the Marketing & Development of the Home Page of GoDaddy.com in 42 different markets, as the Product Owner in an Agile environment

• Drove all branding & personalization initiatives, creating segmented, dynamic home pages with targeted messaging that was personalized to visitors

• Continually optimized & refreshed design, messaging, & product rotation on the home page with split-testing

• Measured & analyzed results in order to decide how to proceed with testing & to further optimize our website

• Worked closely with product marketing, creative, branding, & development teams to figure out how best to implement strategic goals

• Regularly wrote creative, business & development requirements for implementation of projects

• Worked closely with Business Intelligence to measure results of testing

 

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Senior Marketing Manager - Automated Emails

​2009-2013

 

• Lead & managed the Automated/Bounceback Email Marketing team, driving priorities on our 2,000+ templates & implementing projects that helped us meet our Revenue, Response Rate, & Rev per email sent goals

• Managed & optimized our high-visibility account-related email templates, like Order Confirmations, Renewal Notices, & Domain Confirmations

• Added dynamic content to our Order Confirmation, Domain Confirmation, & Domain Renewal Notices to provide relevant information &  help make our customer contacts more meaningful. In turn, this drew customers back to the site to manage existing products & purchase new.  This incrementally improved Gross Cash Receipts on our Order Confirmation notice by $3.11M annually, over $500k from our Domain Confirmation Notice, & Domain Renewal Notices improved Gross Cash Receipts by $15.2M in 1 year

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Senior Marketing Manager - House Marketing

​2008-2009

 

• Promoted to Senior Marketing Manager to manage a team of 5 on our House Marketing team, which included Email Marketing, Direct Mail, & Automated Emails

• Managed our Email Marketing schedule, coming up with campaign ideas & making sure we met legal obligations with mailings, as well segmenting campaigns for regular offer testing, then analyzing results

• Managed eNews, a monthly email campaign which included rounding up information each month from our various product teams & producing an informative newsletter which focused on customer interaction

• Automated our very complex annual ICANN mailing by working with the Domains development team, DBA's & Usability team to streamline the process for our customers as well as to simplify our emails, while making sure we stayed legally compliant with ICANN

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Product Marketing Manager

​2007-2008

 

• I was requested to move over to the Product Marketing team after my experience working on the website to take over our website builder & email products.

• Worked with product development teams to discuss product roadmap & come up with marketing plans  to promote new product enhancements

• Managed product pages on the website to optimize response & increase sales

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Marketing Manager - Website

​2005-2007

 

• Hired to manage the cross-sell & Check-out special pathways on the GoDaddy website

• Worked with Creative & Development teams to come up with ways to optimize these pathways.  When I started with GoDaddy, they were generating ~$10k/day.  By the time I moved to my next role, they were generating ~$60k/day

• Drove the creative & implementation of our very first After Checkout Special page, which showed after a shopper checked out & encouraged them to keep shopping. (GoDaddy still uses these specials today.)

• Constantly researched other websites to come up with new ways to optimize our Cross-sell pages

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Norwood Promotional Products

Marketing Manager

​2001-2005

 

• Managed product line of writing instruments in promotional products industry, driving all marketing for our product line, including creating all marketing promotions, product catalog, & working with print vendors as well as advertising agency to implement creative that effectively communicated our vision & stayed within budget in a B2B Marketing environment

• Responsible for working with internal machinists, finance, senior management, as well as external vendors to test & develop new products

• Responsible for forecasting sales & setting marketing budget